WE’RE A CALGARY-BASED STUDIO CRAFTING —

Content marketing for purpose-led B2B businesses

HOME OF “WOW”-WORTHY WORDS

Here to take the pressure out of pressing “publish.”

Standing out in your buyers’ minds can be a struggle in this noisy world. But imagine crafting content they don’t just scroll past, but that they actually seek out for insights. That’s where we come in. 

Blending creative storytelling and targeted strategy, Edelweiss partners with B2B businesses to craft the kind of content marketing that feels less like a sales pitch and more like an open invitation—because we’re in the business of building trust that lasts.

WHAT’S OUR PURPOSE-LED APPROACH?

We craft genuinely helpful, story-rich content your B2B buyers will bookmark. No more fluff—just the real good stuff.

THE HEART BEHIND THE HEADLINES

Hi, I’m Rosalind!

Your fave Calgary content marketer + story strategist.

I’m on a mission to help founders and marketers find their voice. But what does that even mean?

You and I both know your business has something special to offer its B2B buyers. My job is to help you find the words to confidently communicate that to your audience—so you can focus on building your business while I tell the story that sells.

Peruse our portfolio

  • “Rosalind has a powerful capacity to understand what you’re trying to communicate — your audiences and personas, tone of voice, brand values and attributes — and translate all of it into words that matter. She’s the absolute marketing and branding partner you want to have close to you to elevate your game to the A-series."

    Andre Buarque, CMO, Launchcode

  • "Having worked alongside with Rosalind for several years, I can say without a shadow of a doubt, she is one of the most talented marketing and communications professionals that I have ever worked with. She’s strategic and highly creative, with a dependable integrity of character and precise attention to detail—a rare combination to find in a freelancer."

    Jennifer Brookman, VP Sales & Marketing, WCD

  • "Rosalind masterfully pairs a strategic approach with an ability to decipher voice with dynamic creativity—consider this unicorn status in our line of work. She's versatile, determined and dependable, and brings incredible integrity to every task she touches. Ros plays a pivotal role on our team, and will on yours."

    Tanya Puka, Founder & Brand Strategist, Marrow Studio

  • "Rosalind facilitated our rebrand by developing the copy for our new website and managing third-party designers. She acted on behalf of our ownership team to manage the project. We're extremely happy with the end result!"

    Chris King, Partner & Vice President, IX Solutions

  • "I couldn't be more thrilled with the work Rosalind has done! She captured the essence of our brand and effectively targeted our clients by bringing our website to life. With her expertise, our message is clear, compelling, and perfectly tailored to our clientele. She's an invaluable asset to our team, and I look forward to continuing our partnership for years to come."

    Brenda Brix, Owner & Creative Director, AMR Interior Design

  • "I've had the pleasure of working with Ros and I can tell you she is one of the rare content creators who can write on-brand meaningful informational content mixed with compelling, action-driven marketing language. All of this with the added challenge of sprinkling in SEO keywords and working with people like me! On top of that she is efficient, responsible and, importantly - fun to work with."

    Caley Smyth, SEO Strategist

Ready to grow organically?