IMAGINE HOW IT WOULD FEEL TO HAVE —
Website copy that connects + converts customers
Your website works around the clock to connect with potential customers.
That’s why your copy is about so much more than words on a page—it's about conveying your brand story in a way that captivates your audience and drives them to take action. And just like you wouldn’t hire an average sales person, you don’t want average website copy. Instead, we’ll work closely with you to understand your vision, your target market, and your goals—creating copy that resonates with customers and rings true to your authentic brand identity.
This package is for you if…
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Effective website copy is more than just words—it's about capturing the essence of your brand. We’ll dive deep into the heart of your business, ensuring that your value proposition is communicated clearly and compellingly. By understanding and articulating what sets you apart, we help you to not only inform, but captivate and convert your visitors.
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Crafting the right message can be the difference between a passing glance and a committed customer. We craft copy that speaks directly to your target audience, persuading and engaging them at every touchpoint. By optimizing your website content, we don't just increase traffic—we transform casual visitors into loyal customers, driving up your conversion rates.
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As your business evolves, so should your messaging. When your direction shifts, we help ensure your website’s content seamlessly aligns—crafting a narrative that's both relevant and resonant to ensure your audience stays informed, engaged, and connected to your brand's journey.
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Starting a new business is an exciting venture, but communicating your vision can be challenging. For entrepreneurs kickstarting purpose-driven brands, our copywriting service ensures your brand voice is clearly defined and compelling from the outset. We craft impactful narratives that not only introduce your offerings but also captivate and resonate with your target audience, setting a strong foundation for your brand's future growth.
What you’ll get — the breakdown
that gets to the heart of your buyers’ needs and desires, so we can speak their language and write copy that connects.
INFORMED RESEARCH
A DEEP-DIVE STRATEGY SESSION
to develop a better understanding of your business goals, your website wish list, and your brand’s verbal expression.
A DETAILED CONTENT OUTLINE
of your webite’s top-level structure, its content strategy and its keywords—laying the foundation for smooth sailing ahead.
for the pages outlined in your content outline, creating a digital space that connects with and converts customers while you sleep.
CONTENT DEVELOPMENT
SEO-OPTIMIZED COPY
that improves your website’s discoverability, all while enhancing your customer’s journey and online experience.
that feels authentically aligned with your brand identity, and attracts the right kind of people so your business can bloom + boom.
A WEBSITE YOU’RE PROUD TO SHOW OFF
Our steps to success
DISCOVERY + RESEARCH
The behind-the-scenes work that gets us glowing results. We’ll start with a deep-dive discovery to learn about your business and your website wishlist. Then, we’ll peek at your competitors to get a sense of what sets you apart and interview your customers to gain an understanding of their unique needs.
PLAN + STRATEGIZE
Now, we build. Armed with research, we’ll dive into your website’s sitemap, identify SEO-friendly keywords, and build out a plan for what type of content needs to go where. This stage is laying a foundation that will make every step from here on out easy breezy.
WRITE + REFINE
We’ll draft your content, weaving in a compelling story that speaks to customers and optimizing your visibility with strategically placed keywords. Then, we’ll jam back and forth until you’re feeling cool and confident about the flow + feel.
Let’s talk investment
Whether you’re building your site from scratch or your offering is evolving, we’ll take an informed, intentional approach to creating website copy that converts. The best part? You get a website that virtually acts as your 24/7 sales person, customer service team, and marketing manager all in one.
And to us, that’s priceless.
Your investment — $4,000 - $8,000
(depending on the number of pages)
Secure your spot.
Frequently asked questions
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During the discovery stage, we’ll work together to create a custom plan that meets your unique needs. A standard website with 4 core pages (Home, About, Services, Contact) typically falls in the $4,000 range, and each additional webpage will vary in cost depending on the length and nature of the content.
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A customer survey or 1-on-1 interview is the best approach to uncovering your audience’s pain points, needs, and desires. If we are unable to interview customers, I will instead hold an in-depth empathy mapping session. During this collaborative exercise, we’ll use your intuitive insights to define a holistic view of your customers.
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All projects include up to two rounds of revisions. Edits in excess are billed at our standard hourly rate—however, it’s rare that clients exceed two rounds of revisions, because we’ve put in the work upfront to get to know you and your brand!
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This package is perfect for business owners and entrepreneurs who are building a new site from scratch, or established businesses looking to evolve and level up their services and sales.
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I prefer to collaborate in the G-Suite, including Google Docs and Google Sheets. This is a free, easy-to-use and cloud-based platform that enables us to seamlessly jam back and forth on revisions.
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I require a 50% deposit up front and 50% payment upon project completion. Payments can be made with cheque, e-transfer, or direct deposit. Credit card payments are also available, but subject to a 3% service fee.